Open to opportunities · Chennai. Bangalore. Remote

V. Saravana Kumar

Sr. Digital Marketing & Web Strategist with 8.5+ years driving measurable growth through SEO, Google Ads, CRO, and
AI-powered campaigns — across D2C, healthcare, and premium retail brands.

8.5+
Years Experience
86%
Revenue Growth
2.6×
Avg. ROAS
Get in touch → View experience
Recent highlights
2.6× ROAS on CavinKart Shopping campaigns
31% lower CPL on Elixify's appointment funnel
28% CVR uplift across landing pages via CRO cycles
40% organic uplift with AI-powered semantic SEO
24% CPA reduction across multi-brand portfolio
65% faster page speeds via CDN + caching stack
What I do

Core expertise

End-to-end ownership across strategy, execution, and measurement — from campaign planning to full-stack web delivery.

📈
SEO & Content Strategy
Semantic SEO, content clustering, technical audits, and AI-assisted meta generation — moving 60+ keywords to page-1 rankings.
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Paid Media (Google & Meta)
Google Ads (PMax, Shopping), Meta Advantage+, cross-portfolio budget management and ROAS optimisation across D2C and service brands.
⚡
Landing Page CRO
AI-driven personalisation, A/B testing, heatmap analysis (Clarity), and iterative optimisation cycles improving appointment CVR by 28%.
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WordPress & Web Dev
Custom themes, PHP plugins, CPT/ACF, WooCommerce extensions, REST APIs — pixel-perfect builds with staging-to-production workflows.
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AI & Marketing Automation
n8n, Zapier, Make — automated lead pipelines, CRM integrations, WhatsApp drips, and GEO strategies for AI-search visibility.
📊
Analytics & Reporting
GA4, Looker Studio dashboards, BigQuery basics — translating performance data into strategic decisions for senior leadership.
Career

Work experience

8.5 years across e-commerce, D2C, premium retail, healthcare, and B2B sourcing — always owning both strategy and execution.

Oct 2022 – Present
HEPL – CavinKare Group
Chennai
Sr. Team Lead — Web Development & Digital Marketing
  • Owned end-to-end category marketing strategy across CavinKart, Raaga, Elixify, and Limelite — defining style guidelines, promotional calendars, and campaign roadmaps.
  • Achieved 2.6× ROAS on CavinKart Shopping campaigns and reduced blended CPA by 24% across the portfolio within two quarters.
  • Cut Elixify's cost-per-lead by 31% by redesigning the appointment booking funnel with AI-personalised landing pages and CRO iterations.
  • Improved average page speed by 65% through Cloudflare CDN, Redis caching, and Core Web Vitals optimisation (LCP < 2.5s).
  • Built automated post-conversion workflows (n8n + Zapier) reducing lead response time to under 2 minutes.
  • Contributed to a 65% uplift in awareness for the Parasakthi Tamil film campaign via integrated SEO, influencer, and email/WhatsApp strategy.
Google Ads PMax Meta Advantage+ WordPress/PHP React n8n GA4 Looker Studio CRO
Sep 2019 – Sep 2022
JKVT Global Sourcing
Chennai
Senior Web Developer & SEO Analyst
  • Drove 86% increase in sales revenue in the metalworking category through targeted SEO, strategic keyword planning, and traffic channel optimisation across international markets.
  • Owned full category traffic performance — tracked and optimised organic, blog, and sub-domain channels using GA and SEMrush.
  • Built and maintained metalworking supplier platforms and country-specific sub-domains with high performance and seamless UX.
SEO WordPress PHP SEMrush Google Analytics International Markets
Oct 2017 – Aug 2019
Fhyzics Business Consultants
Chennai
Web Developer & SEO Analyst
  • Built and launched e-commerce websites on Shopify — managed product listings, promotional campaigns, and site performance to maximise search visibility.
  • Implemented keyword strategy and Google index optimisation positioning client websites as top-ranked references.
  • Developed and maintained websites for NPD consulting services, including conference websites for IIT Madras and Jeppiaar Engineering College.
Shopify WordPress Core PHP SEO Google Analytics
Impact

Results that speak

Numbers-first thinking applied across every engagement — from day one through board-level reporting.

86%
Revenue growth in metalworking category via SEO & multi-channel strategy
2.6×
Average ROAS on CavinKart Shopping campaigns
40%
Uplift in organic sessions using AI-powered semantic SEO
31%
Cost-per-lead reduction on Elixify appointment booking funnel
28%
Conversion rate uplift across landing pages via CRO
60%
Faster content production using AI copywriting and design tools
65%
Page speed improvement via CDN, Redis, and Core Web Vitals work
<2 min
Lead response time via n8n + Zapier automated workflows
Stack

Tools & technologies

A broad, current stack spanning analytics, paid media, development, and AI — used hands-on, not just in theory.

Analytics & Data
Google Analytics 4 Looker Studio BigQuery Microsoft Clarity Google Search Console
Paid Media
Google Ads PMax Meta Advantage+ Google Shopping Email Automation Google Tag Manager
SEO & CRO
SEMrush Ahrefs Screaming Frog Surfer SEO Frase Clearscope RankMath AI
Development & CMS
WordPress PHP React AngularJS WooCommerce Shopify HTML5 / CSS3 Elementor AI GitHub
AI & Automation
n8n ChatGPT Claude Gemini Zapier AI Make (Integromat) AdCreative.ai Runway ML GitHub Copilot
Infrastructure
cPanel / Plesk Cloudflare CDN Redis W3 Total Cache SSL management
Let's connect

Get in touch

Open to full-time roles in digital marketing strategy, growth, or web development. Based in Chennai — open to hybrid and remote.

📱
Phone +91 98432 12556
✉️
Email saravanandhana96@gmail.com
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Location Sakthi Nagar, Porur, Chennai – 600125
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Education B.Tech – Information Technology, PSNA College (2017)
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Languages Tamil (Native) · English (Professional)